4) If the publisher has a distributor, for example, we work with BOOKWORLD to distribute select titles, then the distributor's IPage listing shows the book they handle for the publisher on the publisher's iPage. This allows the publisher to watch the sales of the books handled by the distributor.
Of course, if you really want to be meticulous, you can always email the web hosting company and see if your email is responded to in a timely and professional manner. If it's not, you can always choose any hosting company.
Think of the future. Let's say you choose a web-hosting provider. But will they be ready to cover your needs for the future? Think beforehand if this will be a permanent provider or you just try the company to see how good they are. If you want to find one and stick with them you have to write down more info all the possible needs of your website from SSL support to custom error documents.
We all know how strong and powerful the wind is. But just think about how powerful it must be to be able to provide you with green website hosting. Here is a site that utilizes this power and harnesses it in a way that is helping the world and you all at the same time. Imagine the possibilities.
If you have a friend that uses one of these services and they tell you they have the best web hosting service available you will naturally want to check out their recommendation. The differences occur when you and your friend do not have identical requirements in mind. You may need more or less space for data storage than your friend does. It will not pay for you to buy a package that allows you to have unlimited amounts when you only need a small determined amount. You have to pick the service that offers to satisfy your needs without you having to buy more than you need. You would not go to an all you can eat buffet if you were only hungry for a light snack, so why buy more storage than you need.
To find out whether reviews are unbiased (or not), you can test things out yourself. A review may say something nice about a company's support. If so, try sending a couple of pre-sales email to see if the company is able to respond in a timely and professional manner. You will then be able to tell whether the reviews are truly unbiased or not.